Hi! I'm Zahir :)

I'm a director, producer and filmmaker! To build a portfolio while studying at university, I crafted a myriad of well-polished music videos, before transitioning to work with culturally influential brands including RayBan, Meta, and LIDS.

My work aims to make inspiration more accessible and transform the seemingly mundane into captivating stories that spark conversation.

I'm a creative producer with 5+ years leading transformative visual campaigns for universities, brands, and artists. I oversee projects from concept to completion—handling art direction, production, and developing integrated marketing and social media strategies.

When I'm not working, I'm playing chess, making music or traveling the world to connect with various cultures through my language study :)

I'm currently based in New York.

Please feel free to email me for questions, projects, or collaborations!

CV

    • Lead Producer (Media), All Things Fashion Tech NYC (2026 - Present)

    • Founder, Executive Producer, Zaverbs (2023 - Present)

    • Founder, Executive Producer, Project Innovate Studios (2022 - Present)

    • Creative Director, LIDS (Sept - Dec 2023)

    • Creative Strategist, OnLunchBreak (2022 - 2023)

    • Producer, Assistant Director, RayBan/Meta (May - June 2022)

  • Languages: English (Native), Chinese (Conversational), Spanish (Conversational)

    Business Applications: Google Workspace, Microsoft Office Suite, Canva, Project Management Tools

    Specialized Skills: Visual Direction, Art Direction, Brand Strategy, Creative Production, Casting, Typography, Graphic Design, Cultural Strategy, Strategic Planning, Grant Writing, Partnership Development

  • Louisiana State University: B.A. Communication Studies, Film

    Harvard University: Certificate Program, Visual Design, Business

    Parsons University - The New School: Certificate Program, Fashion Merchandising, Design

    • 2016 National Chess All-American - Top 10 at National Championships

    • 2019 Washington DC High School Chess Champion (DC Denker Representative)

    • 2018 Washington DC High School Chess Champion (DC Denker Representative)

    • 2017 Greater Mid Atlantic High School Chess Champion

    • 2017 Chess K-12 10th Grade National Championship - Top 35

    FOX 5 DC - "DC Teen Reaching New Heights as Nationally Ranked Chess Player"

    The Washington Informer - "D.C. Chess Prodigy Returns to National Tournament"

    The DeMatha Stagline - "Chess Wizard Zahir Muhammad" student profile

    The Chess Drum - "Zahir Muhammad Coming 'Full Circle' in Chess"

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