Roots and Resonance
Four (4) Concert Journey: DC’s Musical DNA
Both Cultural AND Diverse Musical Breeding Ground
Three Pillars of Diversity
Heritage
Locally Grown
Genre Fluid
Four (4) Concert Line-Up
March, April, May, June
MONTH OF MARCH (Go-Go Foundation)
Be’La Dona Band
My Approach to Diversity
All Female Go-Go Ensemble
Wammie Award Winners
Honoring Legacy
Starting with DC’s official sound but in a new engaging way.
MONTH OF APRIL (Jazz Legacy)
Akua Allrich & The Tribe
My Approach to Diversity
DC Native
Jazz Fest Performer
Bridges Classic Jazz Tradition -> Contemporary Approach
April is Jazz Appreciation Month.
MONTH OF MAY (Blues Evolution)
Moonshine Society
My Approach to Diversity
DC Based Quartet w/ Jenny Langer Vocals
Wammie Winners (Best Blues Band)
Blues/Soul/Rock/Fusion
May is Blues month -> New Energy + Old School Soul.
MONTH OF JUNE (Future Fusion)
Next Generation Showcase
My Approach to Diversity
4 Artists - Emerging from DC
Hip-Hop/R&B, Jazz Fusion/Electronic, Indie, Genre Bend
Howard/Duke Ellington
Dissolving genre boundaries and investing in the future. Perfect for partnerships and new energy in WPA.
M.A.R.S. invests in what comes next! Showcasing DC’s finest emerging acts.
Engagement Strategies
Pre-Show (4-6 Weeks Out)
1. Sound of the City : Digital Campaign
Weekly Artist Social Spotlight
Genre Education
BTS of Rehearsals
2. Community Partnerships
DC Library GoGo Archive for March
Blues Alley for April
Howard/ Duke Ellington for June
3. Incentives to Register
Commemorative Pins
Email Blasts w/ Genre Playlists + Pre-Existing Artist Interviews
Day Of/Post Show
Venue Activation (Interactive)
Artist Connection
Momentum/Community Building/Content Release
Outreach & How We Get Them
Logistics & Success
General: Songbyrd Venue (150-250 Capacity)
Production Plan -
8 Weeks Out -> Finalize Contracts, Begin Marketing, Open Registration
4 Weeks Out -> Review Artist Riders, Production Meeting with Songbyrd
2 Weeks Out -> Artist Promo Captured, Registration Goal Check, Final Production Confirmed
Budget-
Artist Fee - Venue Production - Marketing
Staffing + Misc
Series Total: 16-28k (How do we optimize?)
Quantitative vs Qualitative Success
Attendance / Registration Conversion / First Timers / Email Opens / Press
AND
Stories and Testimony
Artist Satisfaction
Partnerships
Mission Development
