Ray-Ban Meta Glasses

For Ray-Ban Meta, my first major brand campaign, we created authentic scenarios showcasing the glasses in real-world settings (a concert). I led production, casting, and served as assistant director while developing the cross-platform creative strategy for rollout and marketing. I recruited national creators to participate both as cast members and in the digital rollout, most notably casting "Josh (JoshSimmons)” as the lead—whose viral track "WoodGrain" became the campaign's featured song, helping drive the visual’s 40,000 cross-platform views.