Unusual

Unusual marked my solo directorial debut. I developed the complete treatment, assembled and remotely produced the team, then traveled to Salt Lake City for a four-day shoot. Working within a minimal budget, I strategically sourced locations and equipment rentals to maximize production value.

Unusual became my most successful project to date, generating over 300,000 views and going viral on X (Twitter). The video earned praise from industry figures including Saba, EarthGang, Anthony Fantano, IDK, and Bloody Osiris, and was instrumental in my selection for Harvard University's No Label Academy—an exclusive program for emerging international artists. The video helped drive the single to over 1 million streams.